About JFlyPrivate

Our Approach

JFly Private operates as a small, senior-led firm. We focus on foresight, consistency, and close attention to detail across every journey.

We work with a select number of clients, allowing us to remain closely involved in every journey. This enables us to understand preferences, anticipate changes early, and manage evolving plans smoothly and discreetly.

What sets up apart

Our work is focused on depth of service rather than scale. Each client relationship is approached individually, with an emphasis on continuity and accountability. Decisions are made with context, not urgency. Preferences are retained, not rediscovered. Journeys are managed end-to-end, with discretion at every stage.

Leadership

JFly Private is led by Julian Burrell, Founder & CEO.

Julian brings senior-level experience across private aviation and global travel, having worked closely with high-net-worth individuals, families, and their advisors on complex travel requirements over many years.

His approach is shaped by a belief that private travel should feel calm, predictable, and well-managed, regardless of complexity or change.

Julian remains closely involved in client relationships, ensuring consistency of judgment and informed oversight throughout.

Who we work with

JFly Private works with individuals, families, and family offices who value discretion, continuity, and a considered approach to private travel.

Our clients typically seek a long-term partner rather than a transactional service, and appreciate direct senior involvement, clear communication, and dependable execution.